Monthly Archives: September 2014

Why You Need To Partner With An iOS Newsstand App Developer

The recent hype about the latest release from Apple –  iOS8 and then all of the problems and issues that arose from it and the subsequent patches really highlights the many pitfalls and challenges involved in keeping your app up to date and functioning correctly. For many publishers this can be a real drain on internal resources and can be a costly exercise. Also if not handled correctly it can damage both your reputation and creditability with your digital readership.

That is why working with an established iOS app Newstand developer such as Apazine makes sound business sense. We take all the challenges of  understanding and managing new operating system and devices releases away from you.  We offer a fully managed service which means you do not have to concern yourself with the technical aspects of managing your app.  Everything is taken care of and is totally transparent to both you and your digital readership. Our app is fully compatible with the very latest iPhone 6 and iPhone 6 Plus.

We have been building apps for the app stores since 2012 and have a long and proven track record.  We provide newsstand apps for some of the most respected publications in the UK  and our client list grows daily.   1000’s of digital editions have been published using our app and have been read by 100’s of thousands of digitial readers.  Apazine Version 4 takes the publication of digital magazines to the next level both in terms functionality and ease of use.

Want to see how your existing publication would look once it is published within a magazine app, then sign up for a no obligation trial. Simply send us a copy of your existing print workflow PDF and we will upload it to Newsstand via our demonstrator app.  You can then downlaod the app and see your publication come to life on a tablet or smartphone.

Why You Need A Magazine App

If you where ever unsure why you need a magazine app, then recent research from Association Of Magazine Media indicates that ‘since starting to read digital magazines more than 1 in 4 say they have increased their reading time spent with magazine media (both print and digital)’.

This would suggest that the digital magazine market is stimulating both the digital and printed edition markets.

This combined with the hugh increase in  iPad ownership and the recent release of the new iPhone 6’s means that  if you have not already, then the decision to make a magazine app has never been higher on the list of strategic milestones for publishers.

The research also shows that some 80% or respondants took some form of ‘on line’ action after downloading the digital version of a magazine,  with this figure rising to 85% in the 18 – 34 age bracket.

It also shows that digital readers want to buy directly from within their magazine apps. 67% are interested in purchasing products and services directly from the ads they see in digital editions. In addition 62% are interested in buying products and services directly from the articles and features they read in digital editions.

This kind of engagement shows that digital magazine ads lead to positive advertising results and unlike printed editions – there are good analytics to study and understand exactly how your digital edition is performing, details top content and advertisers click thru rates.

Here are Apazine, we offer a fully managed service and can help you bring your magazine app live to app stores in around two weeks.   Our system is easy and simple to use, there is no specialist knowledge required or ‘coding skills’ involved.

The system is designed to be managed by non technical staff.

You can see a full range of our magazine app features here.  The list if full and comprehensive, and allows you to build as much or as little interactivy as you feel is nesscessary to bring your digital edition to life.

Our pricing is also very transparent, with a clear affordable monthly fee, there are no hidden costs and we offer unlimted storage and unlimited downloads (some platforms charge per download) and we also allow you to publish unlimted editions within the lifetime of your app.

Email support for both you and users of your app comes as standard.

Want to see how your existing publication would look once it is published within a magazine app, then sign up for a no obligation trial. simply send us a copy of your existing print workflow PDF and we will upload it to Newsstand via our demonstrator app.

Source:   Report data and statistics taken from the 2013/2014 MPA Factbook

 

Choosing A Newsstand App Developer

Having made the decision to make your magazine available on the various app stores and to reach out to a global digital audience,  you now have that very difficult and challenging task of actually making it happen.

An alternative to Adobe DPS

You may consider using Adobes DPS solution,   but creating your own app in this  way, in-house, can way be hugely expensive as there are many hidden costs (such as server/storage costs and also download fulfilment costs) and of course it is time consuming as you may need to have dedicated  internal resource to ensure you keep ahead of any technical updates and challenges. Here at Apazine we really do offer an Adobe DPS alternatives solution.

The most cost and time effective solution by far is to work with an existing newsstand app developer,  such as Apazine. We offer a totally managed solution, which means  we take care of every aspect for you. From the initial app customisation and branding , the entire app store approval process,  right though to handing any future device software and operating system  updates.  We also host  and manage your app and allow you to upload unlimited digital editions for unlimited distribution and downloads.

Working with Apazine leaves you free to concentrate on the important task of managing your publication, our process is designed to have no impact on your existing work-flows. Using our  client  dashboard, you can log-in to our system via any web browser, and quickly add new editions, send push notifications to your readership as well as viewing  statistics regarding your editions. Our admin system is intuitive, easy to use and absolutely requires no specialist training.

For new apps the whole initial process is quicker than you might think.  In just a matter of a couple of weeks, you’ll could have your own app store approved, fully branded smartphone/ipad app.  Have you digital editions ready for your readership both old and new and of course these can be filled with interactive features and rich media, which are proven  to increase both reader engagement and attention, which in turn is  great news for your advertisers.

Why work with Apazine?

Well we have a long established and proven track record, we have been building magazine apps since 2012 and there are thousands of digital editions that have been published using Apazine app technology.  Our app solution covers the iphone, ipad, android and Amazon Kindle  platforms .  Also as new devices are launched on the marketplace or as existing devices are updated we ensure that your app will continue to be 100% compatible and fully functional.  Our totally managed solution means that you do not have to be concerned with any of  these technical issues, just simply leave that to us.

We work with some of the biggest names in publishing. Publications in the Apazine portfolio include  Chelsea Magazines, publications  such as Cruise International, Yachts & Yachting, Sailing Today.  Also  within the Apazine portfolio are Hi-Fi World, Songlines and Rocksound Magazine, we also provide the app for the British Printing Industries Federation.

So why not take Apazine for a test drive today. Get in touch and arrange a no obligation demonstration . Simply send us a PDF of your one of your existing editions, we will add some interactivity, and you’ll be able to download it from the app store using our demonstrator app.

Benefits of Digital Publishing

Digital Magazine Publishing

You often hear the ‘buzz‘ regarding Digitial Magazine Publishing, but what that really mean to you the publisher.

Instant distribution – your digital editions will  reach readers globally and at the same time and showing the correct local pricing .

Generate revenue from your whole catalog of  back issues – publishers can potentially make their whole back catalogue of issues available via the digital platform.  Providing not only a valuable archive but potentially a  significant new income if this library of back issues can be purchased.

New advertising revenue channels – adverts and articles can be enriched with live web-links, interactive galleries, video/audio streams and animation, engaging your digital reader and bringing instant response to your advertisers investment. You can have very  prominent sponsorships positions that cannot be achieved in print editions  such as your apps initial splash page and click-able rotating banner slots.

Collect valuable customer data – digital editions offer valuable insight into a publications readership, reading , likes and dislikes, and gives data to add to mailing lists. You are also able to analyse which pages within your edition are read the most and time spent on individual pages, giving you tremendous insight, which in turn, will help you take your digital publication forward.

Target New Digital Readership – digital publishing allows you to reach new readers in a global market and also potentially generate revenue from any pre existing web based traffic which was previously not able to pay to access premium content.

Sell recurring  subscriptions and single/one-off editions – subscriptions either print or digital can be hugely important. Publishers can automatically sell recurring subscriptions as well as selling single issue purchases and one-off special editions.

Build Brand Awareness For You As A Publisher and Your Digital Edition – your magazine app  is sat on a users device screen at all times.  The icon displayed reflects your current branding and the branding is consistent through your app – re-enforcing your brands  overall message.

The end result should be to increase readership loyalty and more importantly readership retention which long-term will lead to greater subscription revenue or advertising revenue as your digital readership grows.