Apple have announced that publishers will receive a bigger slice of the revenue generated from in-app subscriptions and edition purchases. Up until now Apple have always taken a 30% commission on all sales, but  Apple will keep just 15% of the revenue after the first year.

So if your magazine app has had subscribers for more than a year, you’ll get an extra 15%  from Apple as they reduce their slice of the revenue.

Apple will continue to take a 30% cut during the first year of a subscripiton, so retaining  subscribers beyond year one now has a greater incentive.