All posts by apazine

Apple reduce their commission

Apple have announced that publishers will receive a bigger slice of the revenue generated from in-app subscriptions and edition purchases. Up until now Apple have always taken a 30% commission on all sales, but  Apple will keep just 15% of the revenue after the first year.

So if your magazine app has had subscribers for more than a year, you’ll get an extra 15%  from Apple as they reduce their slice of the revenue.

Apple will continue to take a 30% cut during the first year of a subscripiton, so retaining  subscribers beyond year one now has a greater incentive.

Magazine App Re-imagined

Welcome to the future of the magazine app: Apazine version 5

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The latest generation magazine app from Apazine is the biggest leap forward in our history. We’ve reimagined the magazine app having listened to our customers, readers and publishers, and we’ve built what we believe is the best magazine app in the world. We’ve also kept to our hallmark pricing structure as low as ever, with zero set up fees. With so many unique features and a great new user interface, magazines on the Apazine app platform have just become the best you can get.

The new app home screen is a completely new design, with the latest issue being featured at the top in a larger format. We’ve added top bar and a menu button where users will now access sign in, restore purchases and app help functions. The pull-screen-to-refresh replaces the old refresh button and we’ve improved our app to server connection speed to be lightening fast.

The new Newsfeed button enables publishers to stream any HTML directly to the app, and we’ve added the ability to not only add enriched PDF content, but also add content as HTML streams and video, that sit alongside the PDF thumbnails on the home screen. This enables publishers to add fresh, phone friendly, content to the home screen every day without creating a PDF. HTML content pages swipe like a magazine, and scroll vertically like web pages. Publishers who can create web pages can now create app pages using HTML.

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The home screen has another brand new button: Search Back Issues. This enables users to enter a keyword and find a match in any back issue of the magazine, whether it is downloaded or not. This is a game changer as it offers a much enhanced user experience and enables the publisher to sell ‘Netflix’ style subscription access to all content – which will give a huge boost to subscription sales.

When adding content, publishers can categorise content, and create custom categories such as special editions, brochures, reports, and so on. This enables users to filter the content that displays. Users can also select the ‘My Library’ category to only view editons they have previously downloaded – perfect for offline viewing.

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As well as re-imagining the tablet app, the Apazine iPhone and Android phone app has also been reinvented. With a more modern user interface and greatly enhanced functionality, the phone experience is second to none. Now the app supports non PDF content as well as PDF, publishers can offer phone users a device responsive experience, and can easily add fresh content on a more regular basis.

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The new side menus offer an enhanced user experience, with easy access to sign in, restore purchases and help options.

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For more information and a full list of features of the Apazine v5 app
please contact sales@apazine.com

Made in Chelsea!

Chelsea Choose Apazine For Its Magazine App Supplier

Chelsea Magazines Choose Apazine As Its Magazine App Supplier

A huge welcome to Chelsea Magazines to the Apazine platform! The Chelsea Magazine Company have moved their fabulous portfolio of titles onto our platform and we are very proud to be the magazine app partners of the publishers who create some of Britain’s favourite magazines.

The portfolio includes Yachts and Yachting, Sailing Today, Classic Boat, Racecar Engineering, Cruise International, Little Darlings, Artists & Illustrators, Independent School Parent and Britain Magazine.

With our newsstand app we’re looking forward to helping the Chelsea team grow their digital subscriber audience and enhance the interactivity of their digital offering.

http://chelseamagazines.com/

Apazine version 4.0 – one week to launch!

We’ve been hard at work meeting and exceeding the expectations of our publishing partners, and the latest update to our platform is the biggest leap we’ve ever made.
With a host of great new features, the latest additions keeps the Apazine platform firmly in the number one position for price, features and support.

User interface enhancements include:

  • Larger cover thumbnails
  • Cover and issue preview
  • ‘Inside this issue’ preview text
  • ‘New’ ribbon on your latest issues

Enhancements to Analytics include:

  • App usage session times
  • Purchases
  • Magazine viewing durations
  • Video’s watched
  • Web and email links tapped
  • User location
  • App installs

Other enhancements include:

  • Dynamic control of subscription and log in page text
  • Improved stability of subscription purchases
  • Log Out button
  • In app pop up message facility
  • Animated Gif rendering improvements
  • Enhanced Scrolling text
  • Atom feed and thumbnail enhancements
  • Publisher in-app preview of unpublished editions
  • Enhanced security

Watch this space for more information!

Flickread HTML5 Page Turner Software is coming!

Flickread.com is Apazine’s platform for web browsers. It’s already a successful tool for many publishers and the platform creates Flash animations of digital editions.

In March the platform is being completely upgraded with an HTML5 version that will work on mobile devices with the same interactivity as your Apazine app.

Apazine App clients will be a able to upload their editions to the App platform and a web browser version can automatically be created with the same functionality.

So when it comes to the choice of Newsstand App or Web Browser Page Turner, the right answer is simple… Both!

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Apps continue to outpace web

According to analysts, Flurry, the amount of time people now spend on apps is greater than the time they spend on the web.

With Tablet sales outnumbering desktop computer sales, it is expected that tablets will be more widely used than computers with keyboards and mice, so app usage will continue to surge. Facebook reported more user time on the app then their web site and this trend is seen across many brands.

The great news for publishers is that they get a second chance to monetize digital content. With most publishers finding it near impossible to generate revenue from web products, having created a ‘free’ culture among consumers from the outset, the app revolution enables publishers to address the balance.

Despite Apple’s Newsstand being barely more than two years old digital subscriptions already represent around 10% of many mainstream publications audience. When you consider this is all added value (how much does it cost to upload a PDF to your app) this represents a huge swing back in the favour of the content creator.

As 4G emerges and mobile internet speeds improve further, the app edition is only going to get bigger and better!