If you where ever unsure why you need a magazine app, then recent research from Association Of Magazine Media indicates that ‘since starting to read digital magazines more than 1 in 4 say they have increased their reading time spent with magazine media (both print and digital)’.
This would suggest that the digital magazine market is stimulating both the digital and printed edition markets.
This combined with the hugh increase in iPad ownership and the recent release of the new iPhone 6’s means that if you have not already, then the decision to make a magazine app has never been higher on the list of strategic milestones for publishers.
The research also shows that some 80% or respondants took some form of ‘on line’ action after downloading the digital version of a magazine, with this figure rising to 85% in the 18 – 34 age bracket.
It also shows that digital readers want to buy directly from within their magazine apps. 67% are interested in purchasing products and services directly from the ads they see in digital editions. In addition 62% are interested in buying products and services directly from the articles and features they read in digital editions.
This kind of engagement shows that digital magazine ads lead to positive advertising results and unlike printed editions – there are good analytics to study and understand exactly how your digital edition is performing, details top content and advertisers click thru rates.
Here are Apazine, we offer a fully managed service and can help you bring your magazine app live to app stores in around two weeks. Our system is easy and simple to use, there is no specialist knowledge required or ‘coding skills’ involved.
The system is designed to be managed by non technical staff.
You can see a full range of our magazine app features here. The list if full and comprehensive, and allows you to build as much or as little interactivy as you feel is nesscessary to bring your digital edition to life.
Our pricing is also very transparent, with a clear affordable monthly fee, there are no hidden costs and we offer unlimted storage and unlimited downloads (some platforms charge per download) and we also allow you to publish unlimted editions within the lifetime of your app.
Email support for both you and users of your app comes as standard.
Want to see how your existing publication would look once it is published within a magazine app, then sign up for a no obligation trial. simply send us a copy of your existing print workflow PDF and we will upload it to Newsstand via our demonstrator app.
Source: Report data and statistics taken from the 2013/2014 MPA Factbook