Category Archives: Application News

Why You Need A Magazine App

If you where ever unsure why you need a magazine app, then recent research from Association Of Magazine Media indicates that ‘since starting to read digital magazines more than 1 in 4 say they have increased their reading time spent with magazine media (both print and digital)’.

This would suggest that the digital magazine market is stimulating both the digital and printed edition markets.

This combined with the hugh increase in  iPad ownership and the recent release of the new iPhone 6’s means that  if you have not already, then the decision to make a magazine app has never been higher on the list of strategic milestones for publishers.

The research also shows that some 80% or respondants took some form of ‘on line’ action after downloading the digital version of a magazine,  with this figure rising to 85% in the 18 – 34 age bracket.

It also shows that digital readers want to buy directly from within their magazine apps. 67% are interested in purchasing products and services directly from the ads they see in digital editions. In addition 62% are interested in buying products and services directly from the articles and features they read in digital editions.

This kind of engagement shows that digital magazine ads lead to positive advertising results and unlike printed editions – there are good analytics to study and understand exactly how your digital edition is performing, details top content and advertisers click thru rates.

Here are Apazine, we offer a fully managed service and can help you bring your magazine app live to app stores in around two weeks.   Our system is easy and simple to use, there is no specialist knowledge required or ‘coding skills’ involved.

The system is designed to be managed by non technical staff.

You can see a full range of our magazine app features here.  The list if full and comprehensive, and allows you to build as much or as little interactivy as you feel is nesscessary to bring your digital edition to life.

Our pricing is also very transparent, with a clear affordable monthly fee, there are no hidden costs and we offer unlimted storage and unlimited downloads (some platforms charge per download) and we also allow you to publish unlimted editions within the lifetime of your app.

Email support for both you and users of your app comes as standard.

Want to see how your existing publication would look once it is published within a magazine app, then sign up for a no obligation trial. simply send us a copy of your existing print workflow PDF and we will upload it to Newsstand via our demonstrator app.

Source:   Report data and statistics taken from the 2013/2014 MPA Factbook

 

Create A Digital Magazine

How do I create a digital magazine?

This question is generally at the top of the list of questions when considering publishing digital editions. Whilst this may seem overwhelming, if you already produce a paper edition, then with Apazines help creating a digital magazine can be just a simple ‘tweak’ of your existing workflow.

Your digital editions are contained and published within your own fully branded ‘app’, it is the app that consumers see and download when they visit the various app stores. All apps must go through an approval process specifically with Apple and Kindle (Amazon). The whole initial app store approval process can be a minefield of red tape and App Store challenges. This is why we offer publishers a fully managed service, that is to say we supply you with the PDF specifications and a simple form to complete. Once the forms are back from you and we have your set of initial edition PDF files, we will build your branded app and then submit it to the app stores for approval on your behalf (Apple App store approval can take around two weeks).

Once it has been approved, using our simple administration dashboard,  you can upload new editions and update existing editions.  The production of the PDF to generate your digital editions should be created from your original print PDF via an optimisation process.  The optimised PDF can then be enhanced by adding some of our awesome magazine app features such as:

  • Streamed Video
  • Streamed Audio
  • Adobe Edge animate clips
  • HTML5 snippets
  • Live Email Links
  • Live Web Links
  • Image Galleries both Swiped and Carousal

One the PDF has been enriched you can simply publish the digitial edition.  This dynamcially updates in the various app stores and your subscribers and app user are informed automatically that a new edition is availble.

Sounds straight forward,  it is with Apazine, creating a digital magazine could not be easier.

We would strongly recommend that you apply for your own developers accounts for the platforms that your app will be built on. This future proofs your digital investment in that you have complete ownership of the apps names and descriptions. We are on hand to guide you through this simple process and steer you clear on any pitfalls.  Some alternative solution providers out there will develop an app on their own developers account and currently Apple do not let developers transfer ownership of Newsstand apps once they ‘go live’.    This is not a situation any publisher would want to find themselves in as the ‘developer’ could in fact pull your app from the various app stores at any time.

 

How To Publish On Newsstand

Newsstand Publishing

The digital edition revolution really came about with the launch of the Apple iPad and the then iPad mini.  According to Forbes about 178 million iPads had been sold by mid-November 2013 (this does not any include iPad mini sales).

So given this flood of devices, what exactly where people doing of their tablets. One of the major benefits of the iPad over the iPhone was obviously the increased screen size and because of this reading publications – magazines in particular became far more viable.

There is one clear winner in the ‘go to’ place for digital magazines and that is Apples Newsstand.  Newsstand publishing is really the major consideration when bringing a publication to the digital marketplace.

The magazine folder, Newsstand, now comes pre-installed on all Apple mobile and tablet devices,  the number of publications available within the Newsstand systems grows everyday and as of Q2 2014 the number of publications available exceeded 10,000.

Given this number  and with so much choice out there for the consumer – what needs to be done to make your  digital publication stand out from the crowd?

Adding the ‘right‘ level of interactivity is one  thing publishers should keep in mind when launching a new digital magazine. Finding the right balance between features that bring a publication to ‘life’ and too many interactive bells and whistles just for the sake of it. Interactively really must bring value to a digital edition, otherwise it can turn off a reader.

Like most digital platforms, positive comments and users reviews can help your newsstand app, but keep in mind that negative ratings or users comments on Newsstand can damage the reputation of  a digital publication over night.

Another really important factor and one that is sometimes forgotten, is to truly understand the analytics linked to your Newsstand app.  You will be able to see edition page popularity and actual time spent on pages and which of your advertisers adverts had the greatest engagement.  Use this information, learn from it and move your digital edition forward.

So can you get on board with Apple Newsstand publishing? The answer is  YES – partner with Apazine and we could have your publication up and available on Apples Newsstand in just a matter of weeks.

Want to see how your existing publication would look once it is published within a magazine app, then sign up for a no obligation trial. simply send us a copy of your existing print workflow PDF and we will upload it to Newsstand via our demonstrator app.

We look forward to hearing from you.

Alternative To Adobe DPS

If you are looking to build your own smartphone or tablet magazine app, and really would like an Adobe Digital Publishing Suite alternative, then read on and see just how  teaming up with a trusted magazine app developer like  Apazine can help you.

Apazine is probably the most successful of all the Adobe DPS alternative solutions out on the market place. It is very flexible in its design and is extremely efficient in its work-flow processes. With Apazine, building and creating your own app does not need to be very expensive and does not involve any specialist coding knowledge or skills.  You can simply email  us at sales@apazine.com and we can take it from there and arrange a demonstration using your existing publication.

Our latest version of Apazine – Version 4 comes as standard with the following library of features.

Newsstand

Join thousands of magazines on the Newsstand and App Stores and reach millions of new readers. We will categorise your app to be listed under your relevant section and embed keywords for discoverability.

Client Dashboard

Using our Client Dashboard, you can log-in to our system via any web browser, and add new editions, send push notifications and view statistics. Our system is easy to use and requires no specialist training.

User Analysis

View a detailed analysis of download activity, subscription sales, web links clicked, user location, videos watched and more. Live analytics can be viewed by logging into our system via any web browser.

In App Adertising

Using our unique advertising module, you can upload advertising banners and splash screens which will appear on your app. Our system will monitor click rates giving you a great new revenue stream.

Data Capture

Every app user is prompted to submit their name and email address. This information is collected for you to download via our client dashboard. Create valuable databases of your digital readers.

Atom Feed

On Apple’s Newsstand, the app icon is automatically updated as your current front cover. Our system integrates with Apple, using Atom Feed technology, so your app store cover is always current.

Push Notifications

Each time you publish a new edition users of your app will be notified, by a push notification message. Customised notifications can also be sent to keep your readers up to date with your app news.

Image Sliders

Add multiple images to your articles using our image sliders module. Shake off the limitations of print and add stunning image galleries to your articles. Users swipe your photographs to reveal the next image.

Live Links

It takes just a few seconds to automatically convert the email and web addresses, contained in your PDF, into functioning live links. Your app has a built-in web browser so web pages will open within the app.

Internal Page Links

Bring your contents page and cover teaser text to life by creating internal page links. Make your editions feel truly interactive with easy page navigation through your digital edition.

HTML5

HTML5 enables you to achieve unlimited interactivity. Your app is fully compatible with HTML5, which is easy to add to your pages to bring them to life. Our back end system even has a simple HTML5 editor.

Lock Oreintation

For editions that are non-standard shape or size, you can set the orientation to landscape mode making it easy for you to take control of the page display orientation in your app.

Print

For Apple devices that use Air Print hardware, you can choose to enable the print feature within your app. Enabling people to print out your pages and keep articles for reference.

In-App Purchase

Sell your editions and subscriptions from within your app as an in app purchase. You’ll receive the funds directly to your bank account, and most subscriptions will auto renew.

Subscriber Module

Simply upload a user list to our platform and enable your paying subscribers to download your digital editions free of charge. We can automate this if your user databases are online.

Apazine prices start from just £195 or $290 per month and there is no initial set-up fee.

Our simple monthly magazine app pricing structure covers all the functionality detailed above plus

  • Publish unlimited editions
  • Unlimited magazine hosting
  • No additional download charges
  • Apps on both the Apple and Android platform
  • Your own developer account (this means you actually own the magazine app not us)
  • Phone and email support for both you and your subscribers
  • Free Apps Updates to reflect the latest technology changes
  • Access to our HTML5 page turning platform at a discounted rate

Apazine really does offer a proven alternative to adobe dps – for more information on Apazine and its pricing structure  visit our main site – or drop us an email at sales@apazine.com and we can take it from there and arrange a demonstration using your publication files.

Apazine version 4.0 – one week to launch!

We’ve been hard at work meeting and exceeding the expectations of our publishing partners, and the latest update to our platform is the biggest leap we’ve ever made.
With a host of great new features, the latest additions keeps the Apazine platform firmly in the number one position for price, features and support.

User interface enhancements include:

  • Larger cover thumbnails
  • Cover and issue preview
  • ‘Inside this issue’ preview text
  • ‘New’ ribbon on your latest issues

Enhancements to Analytics include:

  • App usage session times
  • Purchases
  • Magazine viewing durations
  • Video’s watched
  • Web and email links tapped
  • User location
  • App installs

Other enhancements include:

  • Dynamic control of subscription and log in page text
  • Improved stability of subscription purchases
  • Log Out button
  • In app pop up message facility
  • Animated Gif rendering improvements
  • Enhanced Scrolling text
  • Atom feed and thumbnail enhancements
  • Publisher in-app preview of unpublished editions
  • Enhanced security

Watch this space for more information!

Flickread HTML5 Page Turner Software is coming!

Flickread.com is Apazine’s platform for web browsers. It’s already a successful tool for many publishers and the platform creates Flash animations of digital editions.

In March the platform is being completely upgraded with an HTML5 version that will work on mobile devices with the same interactivity as your Apazine app.

Apazine App clients will be a able to upload their editions to the App platform and a web browser version can automatically be created with the same functionality.

So when it comes to the choice of Newsstand App or Web Browser Page Turner, the right answer is simple… Both!

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