Glossary

As a magazine app developer we are very familiar with the following terms but thought that it would be good just to highlight a short glossary of terms that we use when talking about digital edition and publications.

Digital edition – a magazine delivered in electronic form to a user’s  mobile or tablet device either as a straight replica of the print magazine or a digital-specific version with added interactivity.

Smart phone –  they generally have features such as portable media players, digital cameras, GPS navigation units, full web navigation, wi-fi capability along with a high-resolution touchscreen interface. Smart phones are either Apple running iOS or one of the many other handset suppliers running Android such as Samsung.

Tablet  – a complete computer contained entirely in a large flat touch screen design and generally incorporates, and furthers, the capabilities of a smart phone.  It was the iPad that sparked off the magazine app revolution.

Newsstand –  this is a pre-installed folder on Apple  devices which stores all of a user’s magazine apps.  Apple Newsstands is a one stop shop for all of a users digital magazine needs. As of Q2 2014 there where over 10,000 publications on the Apples Newsstand.

Magazine App – An application downloaded from the  App Store to the user’s device (phone or tablet) acts as a storefront for the delivery of that publication. Digital issues can be either be straightforward ‘PDF replicas’ or PDFs enhanced with rich media (see below).

Generally within a magazine app readers can buy either single issues or one-off publications or sign up for annual subscriptions.  Issues can be back-dated as far as a publisher wishes from their own library of ‘printed editions’ generating an additional revenue stream.

Rich media – in relation to your digital publication this usually refers to areas within your articles which are interactive. This normally means that when they are touched on the screen further content is delivered. This could be streamed video or audio or an extended swiped gallery or carousel of images.

Dashboard – this is where your digital editions are uploaded to, updated and managed. Just one upload to the Apazine dashboard and your digital edition is distributed to the various app stores that your app features on.

Making your magazine app a success

Driving App Downloads.

Developing your digital audience is an essential part of publishing today. Every user that installs your magazine app has a value to you, like a currency. As tablet usage continues to outpace PC use, and app usage eclipses web, developing your newsstand app audience today will secure your publishing future of tomorrow. Here is a list of the top 10 things that publishers are doing to drive downloads.

1. App Name. Your app name can include words like ‘magazine’ and even your magazine strap line. This means you don’t need to re-use these words in your keywords which will help discoverability in app store searches.

2. App Description. Your app description is used as part of the search process on stores, so in a similar way to your web site SEO you need to consider using your keywords in context within your app description.

3. Keywords. With a 100 character limit, you need to think outside the box. People searching your magazine name should already be taken care of with your app name, so think laterally about keywords. What other types of apps are your users searching for. If you’re a sailing magazine consider ‘navigation’, if you’re a film magazine how about ‘movie times’.

4. In magazine promo. Your first challenge is to get your print audience to download your app. So showing a picture of an iPad with your magazine cover on it is the first thing to do. Put it on your front page, or contents page and maybe include house ads for your app.

5. Reference more images in editorial. The more your reference your app within your editorial, the more downloads you will achieve. Your app edition can contain lots more images with a slideshow, so take advantage of this and after your editorial say ‘download the app edition to see more photo’s’.

6. Reference video in editorial. There’s a YouTube video for almost everything. Add a video stream to your app pages and reference them in your print edition. Maybe start recording interviews on your iPhone and put them in your app edition alongside the interview text. This will drive your print audience to download your app.

7. Twitter and social media. Every time you publish an edition, mention it on your Twitter and Facebook pages. Lots of your followers might not have your current print issue and can download it instantly in the app.

8. Web promotion. Include a link to your app on your web pages, it’s surprising how few publishers do this but the ones that do see great results.

9. Reference your app on email signature. You might already have your twitter and facebook links on all your staff email signatures, but don’t forget your app link too.

10. Include bonus content in your app. You can publish as many extra pages, and editions, in your app as you wish with no extra costs. So how about putting together some bonus issues like a collections of photo’s or articles for your app. Adding extra content and interactivity in your app edition drives up your app figures.

Every app installation is generally considered to have an asset value of $40, as an app audience can easily be monetized over time.  With new technology providing targeted advertising and more readers turning to electronic devices to read, securing your digital audience now is essential to the sustainability of your magazine. We’ve got lots more ideas to help you develop your digital presence, so please get in touch.

 

Made in Chelsea!

Chelsea Choose Apazine For Its Magazine App Supplier

Chelsea Magazines Choose Apazine As Its Magazine App Supplier

A huge welcome to Chelsea Magazines to the Apazine platform! The Chelsea Magazine Company have moved their fabulous portfolio of titles onto our platform and we are very proud to be the magazine app partners of the publishers who create some of Britain’s favourite magazines.

The portfolio includes Yachts and Yachting, Sailing Today, Classic Boat, Racecar Engineering, Cruise International, Little Darlings, Artists & Illustrators, Independent School Parent and Britain Magazine.

With our newsstand app we’re looking forward to helping the Chelsea team grow their digital subscriber audience and enhance the interactivity of their digital offering.

http://chelseamagazines.com/

Apazine version 4.0 – one week to launch!

We’ve been hard at work meeting and exceeding the expectations of our publishing partners, and the latest update to our platform is the biggest leap we’ve ever made.
With a host of great new features, the latest additions keeps the Apazine platform firmly in the number one position for price, features and support.

User interface enhancements include:

  • Larger cover thumbnails
  • Cover and issue preview
  • ‘Inside this issue’ preview text
  • ‘New’ ribbon on your latest issues

Enhancements to Analytics include:

  • App usage session times
  • Purchases
  • Magazine viewing durations
  • Video’s watched
  • Web and email links tapped
  • User location
  • App installs

Other enhancements include:

  • Dynamic control of subscription and log in page text
  • Improved stability of subscription purchases
  • Log Out button
  • In app pop up message facility
  • Animated Gif rendering improvements
  • Enhanced Scrolling text
  • Atom feed and thumbnail enhancements
  • Publisher in-app preview of unpublished editions
  • Enhanced security

Watch this space for more information!

Flickread HTML5 Page Turner Software is coming!

Flickread.com is Apazine’s platform for web browsers. It’s already a successful tool for many publishers and the platform creates Flash animations of digital editions.

In March the platform is being completely upgraded with an HTML5 version that will work on mobile devices with the same interactivity as your Apazine app.

Apazine App clients will be a able to upload their editions to the App platform and a web browser version can automatically be created with the same functionality.

So when it comes to the choice of Newsstand App or Web Browser Page Turner, the right answer is simple… Both!

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Apps continue to outpace web

According to analysts, Flurry, the amount of time people now spend on apps is greater than the time they spend on the web.

With Tablet sales outnumbering desktop computer sales, it is expected that tablets will be more widely used than computers with keyboards and mice, so app usage will continue to surge. Facebook reported more user time on the app then their web site and this trend is seen across many brands.

The great news for publishers is that they get a second chance to monetize digital content. With most publishers finding it near impossible to generate revenue from web products, having created a ‘free’ culture among consumers from the outset, the app revolution enables publishers to address the balance.

Despite Apple’s Newsstand being barely more than two years old digital subscriptions already represent around 10% of many mainstream publications audience. When you consider this is all added value (how much does it cost to upload a PDF to your app) this represents a huge swing back in the favour of the content creator.

As 4G emerges and mobile internet speeds improve further, the app edition is only going to get bigger and better!